A professional logo system is designed to work across websites, mobile apps, social media, and print materials without losing quality.
Width × Height (e.g., 512×512px). Used for layout fitting.
KB/MB weight. Smaller files ensure faster website loading.
SVG/PDF. Infinite scaling. No quality loss. Best for printing.
PNG/JPG. Pixel-based. Good for web, but loses quality when scaled.
| Type | Size |
|---|---|
| Square Logo | 3000 × 3000 px |
| Horizontal | 4000 × 2000 px |
| Vertical | 2000 × 4000 px |
| Usage | Recommended |
|---|---|
| Header Logo | 250 × 100 px |
| Retina Header | 500 × 200 px |
| Favicon | 32 × 32 px |
| Large Favicon | 512 × 512 px |
| Platform | Profile Size |
|---|---|
| Facebook/IG | 320 × 320 px |
| X / LinkedIn | 400 × 400 px |
| YouTube | 800 × 800 px |
| TikTok | 200 × 200 px |
"A great logo should look sharp at 32px and clean on a billboard. It must work in black & white and scale infinitely."
SizeWise Academy v1.5 • Expert Branding Intelligence